About the Company

EQOM Group is an internationally operating, private-equity-backed e-commerce and consumer goods organisation with approximately €155 million in revenue and around 430 employees. The group operates across both B2C (approximately two-thirds of revenue; highly transactional and volume-driven) and B2B (approximately one-third of revenue; larger deals and relationship-driven), with activities in several European countries, including the Netherlands and Norway.

Since Waterland’s investment, EQOM has been in the midst of its value creation cycle. In recent years, the organisation has invested heavily in professionalisation, including replacing its ERP landscape and building a scalable back-end. The next phase focuses on further commercial optimisation, profitable growth and increasing EBITDA, driven by private-label development, supply chain optimisation, improvements to the distribution model and data-driven decision-making.

The culture is entrepreneurial, direct and performance-oriented, with significant room for initiative and ownership. Teams are young, driven and data-minded, with a strong ambition to collectively build a better and more scalable business. With a relatively young organisation and a newly appointed leadership team, EQOM is entering an important transformation phase in which initiative, ownership and commercial sharpness are key.

The role is positioned within the Dutch team, with Veendam as the primary location.

Role & Responsibilities

The Head of Business Control is a key position within EQOM and acts as the CFO’s right hand. This is a distinctly hands-on role, combining strong execution capabilities with leadership.

The Head of Business Control holds overall responsibility for Business Control across the group, with direct operational responsibility for the Netherlands and Norway, and leads a team of three controllers (two junior/medior and one senior vacancy).

This role requires someone who actively contributes hands-on, conducts analyses, translates commercial insights into action, and simultaneously develops the team.

This position offers a unique opportunity to make a direct impact on commercial decision-making within an international e-commerce environment. You will work closely with the CFO and CEO, stay close to the business, and play a visible role in EQOM’s next growth phase. For candidates with ambition towards broader finance leadership, this role offers clear development opportunities within a private-equity context.

Key Responsibilities

• Business control & performance management: Ownership of planning and control, budgeting and forecasting; actively challenging business units and countries on performance, margins and priorities.
• Commercial, data-driven steering: Translating e-commerce, B2C/B2B data into actionable insights and improvement initiatives around pricing, volume, margin and customer value.
• Driving profitable growth: Supporting the organisation in making sharp choices with a focus on sustainable profitability rather than pure revenue expansion.
• Team development: Coaching and structuring the controller team; acting as a mentor who combines hands-on execution with direction-setting.
• Stakeholder management: Sparring partner to CFO, CEO and board; providing clear storytelling towards the business and shareholders.
• Value creation agenda: Contributing to further professionalisation, ERP-driven scalability, commercial optimisation and preparation for the next PE phase.

Profile

The ideal candidate is a commercially minded, data-savvy finance professional with an affinity for private equity, who gains energy from building, improving and taking ownership. Someone who does not stop at signalling issues, but actively drives execution.

You thrive in a non-hierarchical, entrepreneurial environment without heavy layers, combining analytical sharpness with pragmatic delivery.

We are looking for someone who:

• Has experience as Senior Business Controller or Head of Business Control within e-commerce, FMCG, retail or consumer goods (e-commerce experience is a strong plus).
• Thinks commercially and translates financial insights into concrete business actions.
• Is hands-on: personally drives analyses, improves processes and brings teams along in change.
• Is comfortable operating in PE environments with high dynamics, ambition and performance pressure.
• Can lead teams while remaining substantively involved.
• Switches easily between strategy and execution.

Core Competencies

• Value creation mindset: Focus on profitable growth and sharp prioritisation.
• Commercial & data-driven: Understands e-commerce dynamics and financial impact.
• Hands-on leadership: Leads by doing, coaching and setting direction.
• Strong analytical skills: Translates data into decisions.
• Ownership & drive: Fundamental hunger to improve people and organisation.
• Stakeholder sensitivity: Able to craft the right narrative towards business and board.

Practical Information

• Location: Veendam (on-site presence required)
• Organisation size: Approximately 430 FTE
• Revenue: Approximately €155 million
• Reporting line: CFO
• Team: 3 controllers (2 junior/medior + 1 senior vacancy)

What EQOM Also Offers

• Visible impact on commercial and strategic decisions within a PE-backed scale-up.
• Close collaboration with CFO and executive leadership in a low-layered organisation.
• High degree of autonomy and room to initiate and implement improvements.
• International exposure (including Norway) within a rapidly professionalising organisation.